Business Intelligence
Behavioural analysis, profiling and scoring do not care whether the question is a risk question. DetectX® Business Intelligence is the commercial half of that, running on data already ingested for compliance.
The DetectX® approach
This is not a second platform. The Sales Optimisation work runs on Transaction Monitoring, Behavioural Analysis and Profiling and Scoring; the Supply Chain work runs on Demand Forecasting and Adverse Media Search. Those are the modules already in place for compliance, asked a different question.
Which is why the commercial case is usually easier to make second. The ingestion, the standardisation and the models are already paid for, and the marginal cost of asking whether a customer is likely to leave is close to the cost of asking whether they are likely to be a risk.
- Customer Retention
- Churn prediction identifies customers at risk of leaving before they leave, with behavioural analysis behind it rather than a tenure rule.
- Sales Optimisation
- Matches customers to products already in the portfolio, so sales effort goes to the customers a model says are suited to a specific product.
- Sales Forecasting
- Scoring models over opportunities and churn risk, with migration matrices used to simulate what a change in strategy would do. The same matrix mechanism as Credit Risk Rating.
- Demand Forecasting
- Predicts inventory need from historical sales, seasonal trends and external factors, so stock is balanced rather than reconciled.
- Supply Chain Management
- End-to-end visibility over logistics, inventory and vendor performance, with bottlenecks and delays identified from the data rather than reported upward.
What it changes
Compliance spending is usually argued for as a cost of doing business. A platform that answers a commercial question from the same data changes what that spending is, without changing what it does.
Sentiment analysis over customer feedback, and continuous feedback learning so the models adapt as the market does, are part of the same layer rather than a separate tool with its own data pipeline.
- One data layer
- The customer profile a compliance analyst reads and the customer profile a sales team reads are the same record, so the two cannot disagree about who the customer is.
- CRM and ERP integration
- Connects to the systems the commercial teams already work in, so a score reaches the person acting on it.
- Growing revenue per customer
- Costs less than acquiring new ones, and is the case this page is really making.
Why DetectX®
A dedicated BI tool starts from an empty warehouse and a data engineering project. This starts from data that is already ingested, standardised and audited, because it had to be. That is a shorter route to a first answer, and the answer is reconcilable with the compliance record rather than adjacent to it.
Regulatory requirements
DetectX® supports the FATF and GAFI recommendations, and is used against Swiss regulatory requirements including GwG, FINMA-GwV, VsB 16, KAG, FinfraG, FidleG, BEHG and KKG.
It also supports MiFID and EMIR reporting obligations, and BASEL II and III requirements.
See Business Intelligence on your own data
A demo runs against a scenario you choose, so the alert volume and the match quality are yours rather than ours.
Request a demo